“CAN I GET BUSINESS FROM A PODCAST?”

“CAN I GET BUSINESS FROM A PODCAST?”

I do a lot of podcasting. I’ve hosted five different shows over the past several years, and I’ve also appeared as a guest on many more. Often, my clients want to talk about starting a podcast for themselves. Their question inevitably boils down to: …...
Two Ways To Bring Leads Into Your Business

Two Ways To Bring Leads Into Your Business

The following is an excerpt from my new book, The Automatic Marketing Machine. There are basically two “types” of lead generation campaigns. Think of them as two different types of pipelines designed to bring a steady flow of leads into your business. Pipeline number...
HOW TO SEPARATE YOURSELF FROM THE COMPETITION

HOW TO SEPARATE YOURSELF FROM THE COMPETITION

The following is an excerpt from our new book, The Automatic Marketing Machine. The first, foundational step you must take in order to build your Automatic Marketing Machine is developing your answer to the following question: “Why should a customer choose you and...
Don’t Confuse Marketing and Sales

Don’t Confuse Marketing and Sales

The following is an excerpt taken from “The Automatic Marketing Machine”, written by RJon Robins and Danny Decker. There are seven main parts of a successful business. There are also seven main parts of a struggling business. The difference between the successful...