Automatic MArketing BLOG
“CAN I GET BUSINESS FROM A PODCAST?”
I do a lot of podcasting. I've hosted five different shows over the past several years, and I've also appeared as a guest on many more. Often, my clients want to talk about starting a podcast for themselves. Their question inevitably boils down to: ... will I really be able to get customers & clients from my podcast? The answer is YES... you can get clients from your podcast. I've personally generated six-figures worth of revenue for my business through various...
Two Ways To Bring Leads Into Your Business
The following is an excerpt from my new book, The Automatic Marketing Machine. There are basically two “types” of lead generation campaigns. Think of them as two different types of pipelines designed to bring a steady flow of leads into your business. Pipeline number one is known as a “Call Me Now” campaign. These are campaigns that are intended to immediately generate a new customer for your business. These types of campaigns are typically deployed when your business is...
HOW TO SEPARATE YOURSELF FROM THE COMPETITION
The following is an excerpt from our new book, The Automatic Marketing Machine. The first, foundational step you must take in order to build your Automatic Marketing Machine is developing your answer to the following question: “Why should a customer choose you and your business versus any and every other option to obtain the very same service to solve the very same problem?” Your answer to this question is what’s known as your “Unique Selling Proposition” - aka, your USP....
Don’t Confuse Marketing and Sales
The following is an excerpt taken from “The Automatic Marketing Machine”, written by RJon Robins and Danny Decker. There are seven main parts of a successful business. There are also seven main parts of a struggling business. The difference between the successful businesses and the businesses that are struggling has much more to do with ignorance, confusion, and inattention to most of these seven main parts than how great the products or services are that the business...
ARE YOU COMMUNICATING THE RIGHT MESSAGES IN YOUR MARKETING?
The following is an excerpt taken from "The Automatic Marketing Machine", written by RJon Robins and Danny Decker. Businesses exist to solve problems for their customers to help them have a better future. Every single day, all across the country, in big cities and small towns, businesses are helping their customers to protect themselves, protect their families, and take advantage of opportunities, so that ultimately they can have a better future. Customers engage your...
Don’t Be Swayed By “Opinion”. Only Facts.
The following is an excerpt taken from "The Automatic Marketing Machine", written by RJon Robins and Danny Decker. A sure sign of an amateur marketer is that they spend a LOT of time debating matters of preference. “I think it looks better in blue.” “I think it sounds better this way.” “I think we should use this graphic instead.” The right way to make these types of decisions is by testing, measuring, and then making a data-based decision. Some of the highest-performing...
HAVE YOU BUILT FOLLOW-UP SYSTEMS IN YOUR BUSINESS?
The following is an excerpt taken from "The Automatic Marketing Machine", written by RJon Robins and Danny Decker. The money is in the follow-up. Fortunes are won through follow-up. Successful, profitable marketing systems are built around follow-up. Your Automatic Marketing Machine will be built around follow-up. Follow-up with new prospects who’ve just contacted your business. Follow-up with old leads that have “gone cold.” Follow-up with prospects who have completed...
How to Get Clear on Your Target Market
The following is an excerpt taken from "The Automatic Marketing Machine", written by RJon Robins and Danny Decker. Here’s a fun exercise to help you get crystal-clear on who your ideal prospects are. Put this book down, grab a notepad, and make a list of your top-ten favorite customers that you’ve worked with over the years. Customers that energize you… that respect you and your staff… that pay on time… that see the value in the products and services you provide. These are...
Why You Need A Monthly Email Newsletter
The following is an excerpt taken from "The Automatic Marketing Machine", written by RJon Robins and Danny Decker. We know - an email newsletter isn’t sexy. But it just works. A monthly email newsletter is very simple, low-cost, and effective. It’s an easy way to reach your entire network - current customers, past customers, and referral sources - all at once, with the click of a button. Every single business should be sending out a monthly email newsletter - and depending...
The Four Part “Call Me Now” Campaign Formula
The following is an excerpt taken from "The Automatic Marketing Machine", written by RJon Robins and Danny Decker The formula for a profitable “Call Me Now” Lead-Gen campaign is very straightforward. It’s essentially a four-part formula. Later, after you get your four-part formula working, you can experiment with more complex formulas but for now let’s keep it simple so you can get some quick wins. Here’s the formula: 1) Identify the person you're speaking to - or more...